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Prashanti Institute of Management

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Financial Literacy: A Life Skill Every Student Should Learn

Financial Literacy: A Life Skill Every Student Should Learn By Prof. Vijay Jat Education prepares students for professional success, but preparing for life requires more than academic knowledge. Financial literacy—the ability to understand and manage money wisely—is an essential life skill for every student. As young people enter professional life, they face decisions about salaries,

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Responsible AI Marketing: Balancing Innovation, Consumer Trust and Ethics

Responsible AI Marketing: Balancing Innovation, Consumer Trust and Ethics -By Prof. Sakshi Jhawar With artificial intelligence, businesses will have the ability to gain insights about consumers, deliver personalized experiences, communicate with customers and base their decisions on data-driven insights. AI recommendations, chatbots, AI marketing automation and even generative AI are already becoming an integral part

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Gen Z and Protest at Jantar Mantar: A New Voice in Public Democracy

Gen Z and Protest at Jantar Mantar: A New Voice in Public Democracy By- Dr. Vishal Geete Jantar Mantar in New Delhi has long been associated with public demonstrations, civic campaigns and the expression of democratic demands. In recent years, however, a noticeable change has emerged in the way young people participate in public movements.

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Significance of Indian Knowledge System in present day Commerce and Management Education – Prof. Amitabh Joshi

The Indian Knowledge System (IKS) represents a vast body of traditional knowledge developed overcenturies in India in multi-disciplinary areas such as agriculture, astronomy, architecture, economics,medicine, sociology, governance and so on.IKS encompasses philosophical, economic, and social knowledge derived from ancient Indian textsand traditions. Concepts such as Dharma (ethical duty), Artha (wealth creation), Nyaya (justice) andVasudhaiva Kutumbakam

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